Monthly Archives: July 2016

Planned Obsolescence Fuels Consumerism.

Firstly, what do we understand by, “Planned Obsolescence”, and “Consumerism”, as there are differences in definitions and interpretations. In simple words, planned obsolescence also known as built in obsolescence, is engineering products so that they fail to perform satisfactorily after … Continue reading

Posted in Contemporary issues in marketing., Marketing | Tagged , , | 6 Comments