Author Archives: imranraza

About imranraza

Marketing Professor, Kwantlen Polytechnic University. Areas of interest, International marketing, Advertising, Consumer Behavior and Small business.

Planned Obsolescence Fuels Consumerism.

Firstly, what do we understand by, “Planned Obsolescence”, and “Consumerism”, as there are differences in definitions and interpretations. In simple words, planned obsolescence also known as built in obsolescence, is engineering products so that they fail to perform satisfactorily after … Continue reading

Posted in Contemporary issues in marketing., Marketing | Tagged , , | 6 Comments

The Case Study Method in Teaching Business.

CASE REPORT FORMAT  Define the main problem.  Key issues — List and elaborate in order of importance.  Environmental analysis — Economic, Political & legal, Demographic, Competitive,       Technological, Ecological, Social and Cultural. (Applicable one’s only)  S.W.O.T. Analysis — Based on company’s … Continue reading

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Retail Challenges and Trends.

Right now retail is being challenged on many fronts not only from emerging technologies but also uncertain economic times and changing consumer trends and perceptions towards what constitutes a well spent day at the store. With Nordstrom the high end … Continue reading

Posted in Contemporary issues in marketing., Marketing, Retail | Tagged , | 2 Comments

“Don’t You Forget about Me.”

In response to The Daily Post’s writing prompt: “Don’t You Forget About Me.” Would love a legacy of students remembering their teacher contributing in some way to them achieving their goals and ambitions in life and making them unselfish citizens of … Continue reading

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Starbucks and IKEA in India and China

MRKT4177 Contemporary issues in marketing. Entering global markets can be quite rewarding as well as risky for companies looking to expand and increase their market share in the face of shrinking domestic markets especially in the food, beverages and tobacco … Continue reading

Posted in Contemporary issues in marketing., International Marketing | Tagged , , , , | 8 Comments

Make Your Blog More Dynamic with a Slider

This gallery contains 16 photos.

Originally posted on The WordPress.com Blog:
When you read the word “slider,” what do you think of? Baseball? Burgers? How about blogs? The best way to build an audience is to produce awesome content — write posts that your…

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^IR Looking forward to industry visit to

^IR Looking forward to industry visit to #Hootsuite with #Kwantlen marketing students #KMA

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