Category Archives: Contemporary issues in marketing.

Planned Obsolescence Fuels Consumerism.

Firstly, what do we understand by, “Planned Obsolescence”, and “Consumerism”, as there are differences in definitions and interpretations. In simple words, planned obsolescence also known as built in obsolescence, is engineering products so that they fail to perform satisfactorily after … Continue reading

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Retail Challenges and Trends.

Right now retail is being challenged on many fronts not only from emerging technologies but also uncertain economic times and changing consumer trends and perceptions towards what constitutes a well spent day at the store. With Nordstrom the high end … Continue reading

Posted in Contemporary issues in marketing., Marketing, Retail | Tagged , | 2 Comments

Starbucks and IKEA in India and China

MRKT4177 Contemporary issues in marketing. Entering global markets can be quite rewarding as well as risky for companies looking to expand and increase their market share in the face of shrinking domestic markets especially in the food, beverages and tobacco … Continue reading

Posted in Contemporary issues in marketing., International Marketing | Tagged , , , , | 8 Comments