Firstly, what do we understand by, “Planned Obsolescence”, and “Consumerism”, as there are differences in definitions and interpretations. In simple words, planned obsolescence also known as built in obsolescence, is engineering products so that they fail to perform satisfactorily after … Continue reading
CASE REPORT FORMAT Define the main problem and challenge facing the firm. Key issues — List and elaborate in order of importance. Environmental analysis — Economic, Political & legal, Demographic, Competitive, Technological, Ecological, Social and Cultural. (Focus only on relevant … Continue reading
Right now retail is being challenged on many fronts not only from emerging technologies but also uncertain economic times and changing consumer trends and perceptions towards what constitutes a well spent day at the store. With Nordstrom the high end … Continue reading
Cats and dogs in Advertising..