Category Archives: Marketing

Planned Obsolescence Fuels Consumerism.

Firstly, what do we understand by, “Planned Obsolescence”, and “Consumerism”, as there are differences in definitions and interpretations. In simple words, planned obsolescence also known as built in obsolescence, is engineering products so that they fail to perform satisfactorily after … Continue reading

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The Case Study Method in Teaching Business.

CASE REPORT FORMAT  Define the main problem.  Key issues — List and elaborate in order of importance.  Environmental analysis — Economic, Political & legal, Demographic, Competitive,       Technological, Ecological, Social and Cultural. (Applicable one’s only)  S.W.O.T. Analysis — Based on company’s … Continue reading

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Retail Challenges and Trends.

Right now retail is being challenged on many fronts not only from emerging technologies but also uncertain economic times and changing consumer trends and perceptions towards what constitutes a well spent day at the store. With Nordstrom the high end … Continue reading

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Cats and dogs in Advertising.

Cats and dogs in Advertising..

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